All well-known and recognized companies have a logo that allows for quick identification. This can be simple or elaborate, contain the brand’s name or not, be monochromatic or mix colors… The only thing these logos have in common is that you can all identify the brand in question with a simple glance.
When creating your company logo, you need to understand a few basic rules so that it has a real impact on your customers and helps you build a good brand image.
What is Logo
This is the first aspect to integrate when creating your logo: it is not just a commitment to “do it like everyone else”, but an important step to make yourself known to your customers.
The logo is an essential tool of your communication for two reasons:
- The first impression is very important. In a perfect world, companies and people would be judged on their intrinsic qualities discovered over time. In the real world, we all form an opinion from the first few seconds and it is very difficult to change it. Your logo is often the first contact your customers have with your business, so make it stand out.
- In order for your customers to think of you whenever they may need your services, you need to be by their side all the time. Sending a sales representative every week is expensive and the incessant mailings are often disturbing… With your logo, on the other hand, you are always visible without being obtrusive.
Once you understand why you should have a logo for your business, it’s time to take the next step.
How to create a logo
Here’s the million dollar question: How do you create an effective logo?
There is no magic recipe that will guarantee success for all businesses, but if you follow a few steps you can be sure you are not doing anything wrong.
Decide on the message to be conveyed
Before you start thinking about the design itself, it’s imperative to define exactly what you want your logo to represent.
Do you want to promote your business? Such is the case with McDonald’s and its famous M-shaped logo.
Do you prefer to give importance to your core business? Still in fast food, Burger King has chosen a burger as its logo.
You can also choose to spark interest and curiosity with a fancy logo, like the Lacoste crocodile (for the record, it’s actually an alligator, nicknamed by René Lacoste).
Think about colors
Color is a universal language that makes it easy to convey a message because it works at the subconscious level and imprints itself directly in the minds of those who see your logo. The best-known example is green, associated with nature, a color increasingly found among companies looking to show their eco-conscious image.
To learn more about the colors and their meaning, you can consult This page. It will help you choose the most appropriate shades for the message you want to convey.
Trust the professionals
Everyone loves fairy tales, even in the corporate world, and we’ve all heard about the young, inexperienced intern who suddenly had the brilliant idea that made millions… It’s no legend, but the exception proves the rule.
In reality, behind the most famous logos lies hours of work by experienced professionals who have thought of every detail. Trust them, they know what they’re talking about.
Promote your logo
Without saying that this is the most important point, it is undoubtedly the one that has left dozens of great logos completely unknown and of no benefit to their business…
But it goes without saying: if you don’t distribute your logo, nobody can see it and remember it.
Here are some steps needed to ensure your logo is connected to your business.
- Display it on all your documents: offers, brochures, order forms, catalogues, invoices…. both internal and external.
- Personalize various promotional gifts with your logo, which you’ll redistribute to your employees, as well as to your customers and suppliers (the mug is a classic that still works).
- Launch a campaign targeting the general public using promotional items such as cheap personalized pens with your new logo to establish your brand image. You can find it on
- Communicate in the media with your new logo. Depending on your budget and your target market, you can target the internet and social media, the print press and trade magazines, or radio and television.
Think about what you want your logo to convey, trust professionals to create your logo, and spread the word about your new logo to make it recognizable.